Last year I had my first taste of Lucozade Alert and wrote about its effects. Recently I installed the rather excellent StatPress plugin for Wordpress and have since been amazed by the amount of visitors coming to my site after Googling “Lucozade Alert”.
Why is this? Has the UK gone made for Lucozade Alert (yes I’m still hoping for freebies). Funnily I was just thinking last week how Lucozade has really transformed itself in the soft drinks market. I clearly remember as a child associating Lucozade (and we’re talking original here, there were no other flavours back then) with being sick. I had hearing problems when I was younger which meant I was in and out of hospital quite often. I didn’t mind though as it usually meant loads of comics such as the Beano and Dandy and of course, a large bottle of Lucozade all to myself!
Nowadays Lucozade comes in all sorts of flavours and sizes. Take a trip to your local shop and their shelves are full of the stuff. How did Lucozade manage to become the number 1 energy drink in the UK?
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