Archive for April, 2008

21
Apr

Google Alert

Last year I had my first taste of Lucozade Alert and wrote about its effects. Recently I installed the rather excellent StatPress plugin for Wordpress and have since been amazed by the amount of visitors coming to my site after Googling “Lucozade Alert”.

Why is this? Has the UK gone made for Lucozade Alert (yes I’m still hoping for freebies). Funnily I was just thinking last week how Lucozade has really transformed itself in the soft drinks market. I clearly remember as a child associating Lucozade (and we’re talking original here, there were no other flavours back then) with being sick. I had hearing problems when I was younger which meant I was in and out of hospital quite often. I didn’t mind though as it usually meant loads of comics such as the Beano and Dandy and of course, a large bottle of Lucozade all to myself!

Nowadays Lucozade comes in all sorts of flavours and sizes. Take a trip to your local shop and their shelves are full of the stuff. How did Lucozade manage to become the number 1 energy drink in the UK?

15
Apr

Content Management – Part 2

In my last post I started to talk about training but quite possibly the most important aspect I didn’t touch on was training the end user.

The users of your CMS, your content authors and content approvers are the most important people in contributing to your website. If you have a large scale site say covering 15-20 different departments, the most natural approach is for each area to nominate at least one member of staff to attend training and maintain their content.

Do not do this!

Firstly look at each area. Investigate how often they update their section? Is it daily, weekly, monthly or even quarterly? If you have any area which is update infrequently is it really worth training someone? Perhaps. if they make mass changes but if you’re talking small amendments, take the benefit of my experience and look at other means.

Ideally content management is a tool for non-technical users but that’s an easy assumption to make. Firstly users must have a grasp of website structure. A few years ago I had to deal with a user who knew how to use the CMS but didn’t understand when they needed to create a page and where to put it in the website hierarchy or why they couldn’t link to a document on their hard drive etc. The basic problem was this person was not familiar with the web and quite frankly, was the wrong person to send on the course.

In most organisations there will be a small number of non-technical staff who are quick to learn, they use the web every day and in some cases, run their own websites, blogs etc. These are the people you want to train and take responsibility for more than one area in your organisation. Instead of training tens of people in your organisation, consider smaller, dedicated numbers, people who are enthusiastic and will take your website forward.

I remember talking a few years back to one of our staff trainers who had put through hundreds of people through the CMS course. The biggest problem they faced was that many people lacked basic IT literacy skills. People who couldn’t use a mouse, didn’t know how to cut n paste, were being sent on a course to manage website. Just crazy! But this was all because there was no thought given to a training strategy, no committment from the top to make appropriate resources available, to identify and train the right people.

With the right people in place this reaps rewards for your website, where content is updated regularly, is well written and standards consistently met.

There will be other benefits too as its likely these people will need less support plus individuals can become experts and give on the job training, cutting down on the need to send people on expensive courses.

Consider too giving these people a forum, an opportunity to air their views, share their ideas, concerns as well as good news.

11
Apr

Content Management – Part 1

No play on titles this time, no attempt at clever puns, in this blog entry I want to talk straight about my experience of Content Management in a large organisation, the pitfalls, the benefits and important steps to put place for successful implementation.

I personally do not like reading through reams and reams of text on screen so for that reason I will split this discussion into a few parts.

I have over 4 years development experience with Livelink WCM Presentation Server (which I refer to as Livelink herein), formerly known as Obtree and now owned by Opentext. CMS Watch list it as on of the Major Suite Vendors as rightly so Livelink is one of the big player in the world of commerical content management products. I say commercial as there as many excellent open source products out there, such as Joomla or CMS Made Simple, which I recently implemented on the Take1 Take 2 website.

Livelink is the strategic CMS for the Northern Ireland Civil Service (NICS), so it’s used on almost all main Departmental sites and subsites, in fact more than 70% use Livelink. My experience ranges from developing sites from scratch to integration with external applications, technical consultancy to third party contractors and also managing first level support to IT Assist, the NICS ICT Shared Service Centre.

At the outset, Livelink seemed a very complicated tool to use. An intensive 3 day training course introduced me a GUI unlike any other I’d used, using concepts that were totally unfamiliar to me. However, I grasped it first time and soon learned the basics in a short space of time. Many others that were trained after me didn’t though and even with extending the course to 5 days, experienced programmers were still struggling to get to grips with the Site Administrator.

In the roll out of Livelink and migration of sites to Livelink the standard of training has been a fundamental flaw from the start. It’s hard to believe that company of the size of Opentext have very few trainers but not only that, have the poorest documentation you’re ever likely to see and as for their support forum, less said the better!

As a result I feel that, with the exception of my own team, the CMS is under utilised. Applications and documents are largely hosted outside of Livelink, built using a range of technologies and little standardisation put in place were needed. Livelink is a very powerful CMS but because most developers are versed well enough, it’s used to do the simple, static stuff.

So Step 1 – before putting any CMS in place, make absolutely sure that training is available from more than one supplier, that it’s delivered to a high standard and that a quality support structure is in place.

An addendum to this would be to think about internal support. When the NICS procured Livelink no one actually thought about who was going to provide support to our own developers and content authors. As a result it’s all a bit haphazard and where areas have their own IT team, responsibilities can become very clouded and it’s the end users that often are left hanging.

So Step 2 – Before implementation identify an appropriate resource to provide technical support to your staff. Note support can cover a wide range of issues and users. For example, often problems lie with server set up, replication etc so make sure that you cover all bases and if necessary, outsource!

That’s all for now, I hope there are people who can relate to this and learn from my experience. Please feel free to share your thoughts or point out anything I’ve missed so far.




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